[ How We Work ]

Chat, Design, Estimate, Then Build.

Our process, minus the mystery: an initial call, design back and forth until you’re happy, an estimate the whole team agrees on — with a range wide enough that we can finish early — and then development with something you can try every couple of weeks.

[ Initial Call ][ Design Back & Forth ][ Team Estimate ][ Demos Every 2 Weeks ]
1Initial CallTalk it through before anything else.
2Weeks Between DemosYou see something working, every single time.
WideTime RangesSo we can finish early and surprise you.
10–16Weeks to LaunchTypical start-to-finish for a first version.
Step 01 / The Initial Call

A proper conversation, no pitch deck.

It starts with a call: what you’re building, who it’s for, roughly what you’d like to spend, and when you need it. You’ll be talking to someone who actually builds software — and we’ll say honestly when we think you need an app, a website, or just a second opinion.

  • A real conversation with someone who builds, not a salesperson
  • Your budget, timeline, and must-haves said out loud
  • A few questions that poke at the idea before the price does
  • Whether we’re the right fit — and if not, where else to look
  • An NDA any time you want one
WHAT YOU GET · STEP 01

What you receive

  • Notes from the call, in plain English
  • An honest read on scope, timeline, and cost
  • The next step, agreed and written down
  • No obligation, and no invoice
  • An NDA on request before anything sensitive
[ Intro Call ][ Fit Check ][ No Obligation ]
Book a chat →
Step 02
WHAT YOU GET · STEP 02

What you receive

  • A design you can click through before we build
  • Every screen and state agreed
  • Components the build copies exactly
  • Empty, loading, and error states designed, not defaulted
  • Room to change your mind now, while it’s still cheap
[ Your Designs Or Ours ][ Back & Forth ][ Sign-Off ]
See an interface we built →
Step 02 / Design

Getting the design right, together.

If you already have designs or a designer, send them over — if you don’t, we bring someone in. Then we go back and forth, screen by screen, until it looks and feels like what you had in your head. Nothing gets built until you’re happy with it.

  • Your designs or ours — either way we work from the same file
  • Round after round of changes until you’re genuinely happy
  • Real, clickable screens — not just a pretty mock-up
  • Empty, loading, and error states designed too, not left to chance
  • Sign-off on the design before any code gets written
Step 03
Step 03 / The Estimate

We huddle first, then give you a range.

Before we tell you any number, the whole team sits down and estimates the work — no lone guesses from one person. Then we share a wider time range than we actually need. It sounds odd, but it leaves us room to finish early and surprise you instead of promising a tight date and missing it.

  • The whole team estimates — not one person with a hunch
  • A range with breathing room, so we can deliver early
  • What’s in and what’s out, written down
  • Price and milestones agreed before development starts
  • Any later changes discussed openly, never quietly absorbed
WHAT YOU GET · STEP 03

What you receive

  • A realistic time range, not a sales number
  • A written scope you can hold us to
  • A price agreed before development starts
  • Dates everyone actually expects
  • No surprise invoice at the end
[ Team Estimate ][ Wide Range ][ Early Finish ]
Get a timeline →
Step 04
WHAT YOU GET · STEP 04

What you receive

  • Something clickable every two weeks
  • A codebase your own team can read
  • Tests, reviews, and security checks built in
  • Launch support and a proper handover
  • Ongoing help if you want to keep us around
[ Build ][ Demo ][ Launch ]
See what shipped →
Step 04 / Build & Ship

Development, with something to click every two weeks.

Then we build. You get a working version to try every couple of weeks, so you can steer while changes are still cheap. When it’s ready we launch it, stay close through the first weeks of real users, and keep it healthy afterwards.

  • A working build to try every two weeks
  • Tests and code review on everything we merge
  • Security checked as we go, not bolted on at the end
  • Your code and repository are yours from day one
  • Help after launch, whenever you want it
The Ground Rules

How We Work Together, Day to Day.

The plan only works if the money and communication parts are just as clear as the technical ones.

RULE 01 · TRANSPARENCY

Nothing is hidden behind a status colour

Live staging from week one, a demo at the end of every increment, and a written weekly note covering what shipped, what slipped, and what we learned. If something is off track you hear it in the same week we do.

  • Shared board and repository access
  • Someone from the team reachable in one shared channel
  • Written weekly status, in plain language
RULE 02 · QUALITY GATES

Work merges only when the gates pass

Quality is enforced by pipeline, not by intention. Coverage thresholds, accessibility checks, performance budgets, and security scans run on every pull request — including ours.

  • Coverage and performance budgets in CI
  • Two-person review on every merge
  • Dependency and secret scanning per build
RULE 03 · COMMERCIALS

Scope is traded, never silently absorbed

We estimate together as a team before we quote you anything, then price it by milestone. If something changes, we re-price it out loud and show you what it does to the dates — nothing quietly lands in an invoice.

  • Milestone invoices against agreed deliverables
  • Changes priced before any work starts
  • Your code and IP are yours once it’s paid for
Process FAQ

Questions People Actually Ask.

How long before we actually start?

The first call is about 30 minutes. Design takes as long as the back-and-forth needs — usually a week or two. Then we estimate as a team and send you a range, so you know when work can start before anyone commits to anything.

Who actually writes the code?

Senior engineers, every time. There’s no junior hand-off layer: whoever designs a piece of it builds it, reviews it, and answers for it afterwards.

What if we want to change our mind mid-build?

That’s normal — we just talk about it out loud. We’ll show you what it costs in time and money, and you decide. Nothing quietly lands in a sprint.

How will I know what’s going on?

A live staging link from week one, a demo at the end of every two-week chunk, a short written update each week, and a shared channel where an engineer replies within a business day.

What happens after launch?

Thirty days of close watching while real traffic arrives, then optional ongoing help for patching, incidents, and the occasional look at where things are heading.

Start Here

Let’s Start With a Chat.

Thirty minutes with an engineer is enough to tell whether you need a plan, a build, or a rescue — and roughly what it would take.